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Analyze, Optimize, Submit... At OrdersNow, we
do much more than simply submit your site using a standard
criteria for every client. Here your site receives a personal
analysis; customized, hands-on surgery of your site's code
for maximum optimization; careful submission to the important
search engines; and finally, a thorough follow-up system
of reporting your site's progress.
1.
Spider the Site
The first thing we will do is send a spider, much like the
ones search engines use, to collect all the available information
from your site. This process is often referred to as site
sucking. Using the spider, we are immediately made aware
of problems resulting from improper links, Java and CGI.
We also see all of the content that will be immediately
accessible to search engine spiders for evaluation.
2. Search Engine Placement Analysis
Prior to performing any work or your site we will check
the top search engines to establish your pre-optimization
rankings. This allows us to establish a baseline to compare
future success or failure. This report also tells us which
pages should be targeted for optimization.
3.
Keyword Analysis
Prior to optimizing a page or site, we must identify the
most important keywords. Any given page can not be effectively
optimized for more than 4 keywords. Once a list of potential
keywords are identified, we run a competition analysis.
This analysis tells us how many competitors exist for each
keyword on each of the major search engines. Search engines
with low competition levels are easy targets, but high competition
levels will require in depth analysis to determine the best
method to achieve good placement. It is at this point that
we weed out unnecessary or unattainable keywords.
4. Optimization
We begin the optimization process at the front door. Toughly
evaluating the page in 49 critical areas. We will make numerous
changes to the page with the intention of not changing anything
that would be visible to the end user. Once we have made
all the changes possible without causing major visible changes
to the site, we will make suggestions as to how the pages
can be further improved. We email the optimized page(s),
graphic(s) and suggestions to the primary point of contact.
Once the pages have been approved and posted to the site,
you will be responsible for notifying us to proceed with
registration.
5. Registration
We register your site and specific pages within your site
to the Internet's most popular search engines. By "most
popular" we mean those sites that are responsible for handling
90% + of all the searches that result in customers visits
to sites. Many companies will submit your site to hundreds
or thousands of search engines and link lists. Simply put,
this is a waste of time and energy. In our experience, these
programs only result in increased spam emails, not traffic.
6.
Repeat
Depending on the level of service that you choose, we will
repeat one or more of these tasks up to 3 times over 4 months.
After the initial service is complete, these stages will
be repeated as necessary to complete your service plan.
Search engine placement updates are run regularly to monitor
progress. Doorway pages will often be created based on pages
already appearing on your site.
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